So, what’s new? We are, silly. It’s been four short years since Scout Somerville made its stunning debut in a not-so-stellar economy. We’re a community-driven magazine focusing on the news, culture and events of the city.
We’ve reached thousands of readers over the years, and now, we’re excited to debut Scout Cambridge.
To celebrate our new Cambridge glossy, we had a pre-launch kickoff at BoConcept (999 Massachusetts Ave.), a chic, contemporary furniture store in Harvard Square. Scout wanted the party to be a work of art, focusing on Cambridge’s iconic landmarks and aesthetic. Models set up in the front window so passersby could witness the transformation.
We called the event Iconic Cambridge.
Models sported looks inspired by the city’s diversity, including T-shirts from Mayflower Poultry, The People’s republic, ImprovBoston, WardMaps LLC, Mapuccino, Brattle Theatre, MIT, Harvard and, of course, Scout Cambridge. The Tannery in Harvard Square supplied additional clothing and our model Meisha’s killer heels.
Guests got a taste of Scout Cambridge’s expanded food section with bites provided by the First Printer, Garden at the Cellar, Boston Burger Company, Clover, Uno Harvard Square, Tupelo, Petsi Pies and Whole Foods Market.
Hair, makeup and music style by the Anthony Capalino Salon in Assembly Square.
The finale? Models catwalked down the runway killing it in the Cambridge-themed shirts. Yes, the “Project Runway”-esque fashion show suited us to a T. Carry on.
WHAT MAKES CAMBRIDGE, WELL, CAMBRIDGE?
As if the question isn’t hard enough, we asked partygoers at our Scout Cambridge pre-launch bash to answer the question in a short sentence. Here’s the thing: it’s impossible to describe Cambridge in a few words. Nonetheless, the answers were thoughtful – and sometimes hilarious – but totally Cantabrigian.
Here’s what the people of Cambridge believe makes the city truly iconic as well as some of their favorite hidden gems.
“Cambridge conforms to nothing,” Michael Ferreer and Dena Prussing from East Cambridge Savings Bank proclaim.
“Harvard and cobblestones,” says Tim Reardon, Eclipse Video Services. Reardon cites North Cambridge as a hot spot.
“Subarus and lesbians,” jokes Kirsten Sims, The Comedy Studio. She also likes “having sex at the Harvard boathouse launch ramp.”
“The sense of community, the cultural diversity and the technological advancement,” remarks Mark Zink, First Trade Union Bank. “There are so many restaurants that are hidden gems. I can’t pick just one.”
“The diversity, the restaurants, the culture, the wide rangeof business and the education,” says John Sapochetti, WUFC Radio.
“The people. They’re all so interesting and doing neat things,” says Will Brierly, Snow Runner Productions. His favorite spot? “Tuesday nights at the Hong Kong.”
“Cambridge is the only place I have ever lived where having just a bachelor’s degree makes you uneducated,” jokes Christina Skillman, Skillman Video Group, sayins she also likes “kayaking along the Charles River.”
“It’s full of nerds, but hotter nerds,” Andre O’Meara and Ruth Siegel, Brattle Theatre muse.